[Spanish only] Industrial resilience: The new driver of digital transformation

Industry is being called upon to lead a profound shift, not just by going digital, but by becoming resilient. In a context shaped by geopolitical tensions, supply chain disruptions, and growing demands for operational efficiency, industrial companies must adapt with agility.

In this episode of the B2B Sales Podcast, Darío Cesena, CEO of Geprom, part of Telefónica Tech and María Eugenia Bórbore, Head of Industrial Business Development at Telefónica, discuss why resilience has become a strategic factor for the sustainability and competitiveness of Europe’s production landscape.

They also explore automation, technology integration, IT/OT convergence, data as a key asset, and the central role of cybersecurity in the industry of the future.

🔹 Discover how factories are evolving into more robust, connected environments, ready to face any scenario.