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  • Retail Retail

    We drive retail transformation with technology that connects channels, automates processes, optimises resources, and enhances every shopping experience

Connected, sustainable, and data-driven retail: Welcome to the new era of commerce

The retail sector is undergoing a major transformation. In a landscape where consumers demand immediacy, personalisation, and a commitment to sustainability, brands must evolve toward more connected, efficient, and resilient models.


We digitalize each store with advanced sensors and automation, connect all systems to provide a unified view of the business, and apply analytics and AI to anticipate demand, personalise the customer experience, and optimise margins.

We also ensure the protection of the business ecosystem with managed cyber security services and help meet ESG targets with technologies that monitor consumption, reduce environmental impact, and automate sustainability reporting.


This technological transformation not only meets the demands of today, but also lays the foundation for a more agile, competitive, and future-ready retail model.

OUR EXPERTS

  • “

    "The retailers that will lead the future will be those capable of driving innovation, accelerating their digital transformation and adopting a strategic approach to sustainability. Telefónica Tech supports our customers in this evolution process through advanced technological solutions that optimize operational efficiency and enrich the consumer experience."

    Esther Cardenal

    Esther Cardenal

    Head of Smart Spaces Solutions

  • “

    "Stores today are becoming smart ecosystems where technologies such as artificial intelligence, immersive realities and retail media redefine the customer experience. It's not just about selling, but about creating environments where personalization, real-time analytics and emotional connection combine to turn every visit into a unique experience."

    Ana Agruña

    Ana Agruña

    Head of Digital Content (Video & Music)

  • “

    "In the retail market, organizations that differentiate themselves are those that are able to improve customer satisfaction with experiences adapted to their tastes. Our enterprise solutions have become key allies in building loyalty, increasing shopping cart size and creating an agile and resilient supply chain that can adapt to changes in supply and demand at any time, based on our experience."

    Raquel García Alia

    Raquel García Alia

    Head of Business Apps

  • “

    "Technology has become a fundamental pillar for the retail sector. Thanks to advanced data analysis tools, brands can better understand their customers' behavior, optimize the management of physical spaces and improve operational efficiency. In an increasingly competitive environment, relying on technology is not just an advantage, it is a necessity to continue to grow and adapt quickly to market changes."

    Juan Tapia

    Juan Tapia

    Big Data Project Manager

  • “

    "Thanks to early detection and monitoring of fraudulent domains through the DRP service, our retail customers can stop fraud attempts that affect their revenue and consumer confidence. The team's talent enhances the service's capabilities, integrating cyber intelligence platforms that enable critical information sharing and more agile action against future threats."

    Natalia Revilla Briongos

    Natalia Revilla Briongos

    Head of Threat Intelligence Technical Offices

RETAIL IN FIGURES

Figures on key trends transforming the Retail sector

OUR VALUE PROPOSITION

Digitalization enables retail to adopt more connected, profitable models focused on phygital customer loyalty

Telefónica Tech supports companies in the retail sector in their evolution, with a comprehensive technological proposal that connects stores, data, and channels through the integration of specialized solutions in IoT and Connectivity, Cloud, Cyber Security, Artificial Intelligence, and Big Data. Our end-to-end approach spans from consulting and deployment to operation and support, adapting to the real challenges of the retail environment.

We help improve operational efficiency, protect the digital ecosystem, personalize the customer experience, and move towards smarter, safer, and more secure retail committed to ESG goals.

Smart Spaces

We transform physical spaces into more efficient and secure environments through the use of IoT, Big Data, and AI.

More information

Business Management (ERP)

We digitalize, automate, and optimize financial and operational processes using next-generation SaaS technologies to boost productivity and efficiency.

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Store Insights

We analyze visitor traffic and customer profiles at points of sale using Big Data and AI, optimizing commercial strategies and campaigns with accurate, personalized data.

More information

Hybrid Cloud

The cloud allows automatic scaling to commercial campaigns or massive events, keeping the online store available and fast for all users.

More information

Smart Buildings

We intelligently manage buildings to reduce costs, improve efficiency and sustainability, and provide a better experience for the people who occupy them.

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Customer Management (CRM)

We design business strategies that create competitive advantages and differentiation. We support the entire journey with consultative guidance, professional services, and licensing of the market’s leading solutions.

More information

Generative AI

We transform the sector with Generative AI by personalizing experiences, automating content creation, and enhancing customer service. We streamline planning, marketing, and training with intelligent virtual assistants.

More information

Cyber Security & NaaS

We provide intelligent managed security services that ensure cyber resilience and secure your digital transformation.

More information
Learn more about our solutions

Success Stories

Go to Success Stories

USE CASES

  • In-store optimisation with IoT and mobility analytics
    We deploy IoT sensors and real-time analytics to redesign store layouts, adjust campaigns, and improve in-store conversion. This optimisation has increased foot traffic and aligned physical operations with actual customer behaviour.
    In-store optimisation with IoT and mobility analytics
  • Energy optimisation and sustainability at points of sale
    We implement Eco Smart solutions that automate and monitor energy systems in stores to reduce electricity and water consumption, as well as CO₂ emissions. Centralised, remote management enables resource optimisation, early incident detection through predictive analytics, and a reduced environmental footprint at the point of sale.
    Energy optimisation and sustainability at points of sale
  • Unified global operations optimisation with Dynamics 365
    We consolidated ERP systems by centralising purchasing, logistics, and planning across multiple subsidiaries using Dynamics 365, integrating e-commerce and local operations. This transformation improved efficiency, agility, and operational consistency at a global scale.
    Unified global operations optimisation with Dynamics 365
  • Omnichannel experience with extended catalogue and expert consultation
    We unified physical and digital channels through an extended catalogue and real-time expert support via cloud communications. This solution increased same-day conversion by 74% and strengthened customer loyalty through personalised assistance.
    Omnichannel experience with extended catalogue and expert consultation
  • Brand protection and digital monitoring
    We implement comprehensive monitoring solutions across social media to protect and identify all exposed digital assets across multiple channels and online environments, anticipating risks and strengthening security against digital threats.
    Brand protection and digital monitoring
  • End-to-end value chain digitalisation with real-time data consolidation
    We enable value chain digitalisation through the migration of ERPs to public clouds, combining historical data with contextual data to enable real-time analytics. This allows businesses to optimise the customer experience across every touchpoint, from information to product or service delivery.
    End-to-end value chain digitalisation with real-time data consolidation
  • Automatic scalability
    Cloud architecture with auto-scaling that absorbs thousands of simultaneous sessions during events like Black Friday, maintaining performance and avoiding site downtime.
    Automatic scalability

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