The financial sector is undergoing a profound transformation driven by increased demand for digital services. Customers demand immediate, seamless, and personalized access to banking products, which is redefining the relationship between institutions and users. The competitive pressure from new players such as Fintech companies is accelerating innovation in financial services and forcing traditional models to evolve more quickly. This technological disruption requires banks to adapt to more agile, customer-centric environments, with integrated experiences across multiple physical and digital channels.
At the same time, Artificial Intelligence and data analytics have become key pillars to achieve personalization, efficiency, and informed decision-making. Regulation and compliance are also gaining relevance, particularly within the framework of open banking, which requires greater transparency and control over data usage. In this context, security and information protection are consolidated as a strategic priority: Cyber Security is no longer just a technical function, but an essential requirement to maintain customer trust in an increasingly connected financial ecosystem exposed to complex risks.