This industry is undergoing rapid transformation, driven by digitalization, the demand for personalized experiences, and pressure to optimize margins. Key challenges include data fragmentation, outdated loyalty models, and the need to integrate emerging technologies.
The traveler experience is simultaneously being redefined by trends such as sustainability, hyper-personalization, the digital economy and Artificial Intelligence. In this context, organizations must integrate disruptive technologies to respond with agility, efficiency, and security to new customer expectations and maximize their operational profitability.