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Energy & UtilitiesIn the context of the Reina Sofia Museum, the applicability of Big Data has translated into the possibility of exploiting the thousands of data generated by visitors to the exhibition "Pity and Terror in Picasso. The Road to Guernica", held on the occasion of the 80th anniversary of Picasso's creation and arrival in its halls 25 years ago. For the first Big Data study carried out in a Spanish museum, internal data from the five months that the exhibition lasted and the use of external sources such as social listening, meteorological data, economic impact or mobility, have been used to detect new patterns of behavior of visitors attending the Museum.
We tell you about the project
Highlights of the success story
Detection of behavioural patterns
New patterns of visitor behaviour were detected, thanks to the use of various sources of information, both internal and external.
Data-driven decisions
Thanks to the insights gained from the analysis, the Museum's decision-making has been enriched to improve the experience of future visitors and increase the impact of the institution.
