Space analytics from occupancy and flow data

Data-Powered Solutions

Store Insights

Identify the customer profile, visitor traffic and potential of your point of sale

Store Insights is a solution that provides detailed information on the movement of visitors in and out of the business

Inside the space, it uses Small Cells technology, while in the business's area of influence, it employs Big Data and Artificial Intelligence techniques.

By combining the vast volume of data from Telefónica's customer network with business activity, this solution enables you to analyze the potential of sales points.

It also identifies your most valuable customers and designs targeted actions to enhance their acquisition and in-store value.

Smart Steps: Understanding mobility

OUR VALUE PROPOSITION

Our service

The value of our service lies in combining the vast volume of data from Telefónica’s customer network with business activity. This enables the analysis of store potential, identification of the most valuable customers, and the design of actions that enhance their acquisition and in-store value.

What does it allow?

Store Insights offers a wide range of functionalities:

Sociodemographic and socioeconomic analysis and segmentation of profiles: based on length of stay, origin, visit frequency, gender, age, and purchasing power, distinguishing between residents, workers, and visitors.
Analysis of mobility patterns and behavior of customers and visitors.
Conversion rate analysis at the point of sale.
Analysis of the business’s commercial area and visitor traffic.
Profile localization: specific locations to target the desired audience and understand the profile of the audience.
Real data: through the extraction and anonymization of data from Movistar’s mobile network, with 21M mobile customers generating a billion daily events.

BENEFITS FOR YOUR ORGANISATION

Optimization of points of sale

Define business strategies that increase the conversion of potential customers into actual consumers. Use insights to understand and improve the efficiency of your point of sale with precise and segmented data.

Data integration and personalization

Combine your own data with third-party sources to obtain more valuable insights. We offer multiple data delivery methods, tailored to your needs: from visualizations to APIs and data files.

Customer analysis and segmentation

Conduct detailed sociodemographic and socioeconomic analyses, such as origin, visit frequency, age, and purchasing power. Identify and locate your target audience to develop more effective campaigns.

Marketing and behavior impact

Enhance the effectiveness of your marketing campaigns through precise segmentation of potential customers. Analyze behavior and mobility patterns to optimize impact and adjust strategies in real-time.

OUR DIFFERENTIAL VALUE

Understanding and simplifying data through specialized resources and under strict privacy standards, thanks to data anonymization and aggregation.
Differentiation from market offerings by providing additional attributes that add value to decision-making.
24/7 location data throughout the year, enabling the detailing of behavior patterns and the prediction of key business variables with precise planning, minimizing risks.