Tourism insights from mobility data

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Tourism Insights

Discover how visitors and tourists behave in your area of influence

Tourism Insights is a solution that allows you to deeply and distinctively understand the tourism sector through Big Data and Artificial Intelligence techniques

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Aimed at both private companies and public entities, this solution is key to understanding real behavior in different destinations.

In an increasingly competitive tourism market, having accurate and up-to-date information is essential for making strategic decisions that benefit both destinations and the companies operating within them.

Thanks to our historical data, Tourism Insights offers a precise characterization of past tourism, enabling the identification of patterns and opportunities for strategic decision-making.

By combining the large volume of anonymized data from Telefónica's customer network with other sources, Tourism Insights characterizes tourist behavior and mobility, segmenting by recurrence, frequency, and overnight stays. Additionally, we perform sociodemographic segmentations by age, gender, socioeconomic level, and country of residence.

Our solution also integrates with other data sources, offering a complete view of tourism. Thanks to our national coverage and the representativeness of our data sample, Tourism Insights allows for geographic and temporal aggregations, adapting to the specific needs of our clients and delivering results across the entire geography without the need for additional deployments.

OUR EXPERTS

#ProudToBeTech

"The tourism sector is undergoing a revolution driven by technological advances, which are enabling us to generate more and more data. If we combine this vast amount of data with the modeling capabilities offered by Artificial Intelligence, we can help the sector optimize its services, allowing it to adapt in real-time to actual needs based on temporal, geographic, sociodemographic, and behavioral segmentations."

Elena Díaz Sánchez

Delivery Manager CoE Data-Powered Solutions

OUR VALUE PROPOSITION

Our service

At Telefónica Tech, we combine Big Data, Artificial Intelligence, and Internet of Things to offer a comprehensive solution that provides you with precise insights into who the tourists are and how they behave in different destinations.

Our ability to analyze customer data alongside IoT, open data, and our own mobility data allow us to identify behavioral patterns with high representativeness at the national level, significantly reducing data collection times.

What does it allow?

Tourism Insights offers a wide range of functionalities:

Visitor's place of residence: Based on their regional, national, or international origin.
Sociodemographic segmentation: Analysis by gender, age, volume, socioeconomic level, purchasing power, or digitalization.
Web segmentation: Based on web browsing interests.
Location: Analysis of areas visited by tourists, segmented by time slots.
Average stay: In terms of overnight stays.
Mobility patterns: Identification of points of interest for tourists.

BENEFITS FOR YOUR ORGANISATION

Dynamic analysis and tracking

Access results quickly and compare current data with historical data to identify improvements. Use anonymized mobile network data to gain an accurate and dynamic view of tourist behavior patterns.

Personalization and efficiency

Obtain customized analyses with mathematical models that profile and analyze tourist behavior. We offer greater representativeness and reach compared to traditional methods, optimizing resource planning and management.

Reports and data visualization

Generate detailed and easy-to-understand reports on tourist volumes, visited locations, and segmentation by origin. Data visualization tools make interpretation and decision-making easier.

Resource planning and management

Optimize the planning and management of points of sale or spaces with detailed information about visitors. Improve operational efficiency and discover new business opportunities by analyzing the impact of tourism.

OUR DIFFERENTIAL VALUE

Anonymized, extrapolated, and aggregated data from the mobile network, ensuring user privacy.
24/7 data collection with national coverage allows us to gain precise insights into who the tourists are and how they behave in different destinations.
Thanks to the sample size and its national-level representativeness, along with historical data, we can conduct customized studies based on different geographic and temporal aggregations.