Cetaqua has access to accurate information on visitor numbers, profiles and behaviour thanks to the analysis of anonymous mobility data. This enables them to make informed strategic decisions, adapt quickly to changes in tourist demand, and plan and optimise resources according to seasonality.

Municipalities can improve key infrastructure and services by better understanding the needs and behaviour of tourists. This not only enriches the visitor experience, but also boosts the local economy, benefiting commerce, hospitality and employment, and promoting more sustainable tourism with greater added value.

Cetaqua uses its detailed knowledge of tourist numbers to optimise the management of a vital resource such as water. Anticipating peaks in demand allows it to adjust its planning and reduce pressure on urban infrastructure, ensuring a more efficient, sustainable and resilient service provision during peak seasons.

The historical data provided by the Tourism Insights solution allows for accurate characterisation of the evolution of tourism over time. This analysis enables the detection of patterns, trends and strategic opportunities, helping to anticipate future scenarios and design better-informed public policies and business plans.