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  • Data-Powered Solutions

    Mobility Insights

    Optimise your infrastructure and transport planning

Mobility Insights is a solution that provides an in-depth understanding of the transport sector through Big Data and Artificial Intelligence techniques

Download brochure

Targeted at the mobility and transportation sector, it has multiple applications in both the public and private domains, making it key for the development of transport plans, the analysis, and optimization of both existing and new routes.

It offers precise insights into real travel demand, and thanks to historical data analysis, it allows operations to be adapted to present and future needs with AI-based models that enable intelligent and sustainable planning.

By combining the large volume of anonymized data from Telefónica’s customer network with other sources, this solution characterizes journeys through the generation of origin-destination matrices, segmented by features such as mode of transport, trip purpose, distance, and frequency.

This allows for the identification of both complete trips and the stages that compose them. In addition, it enables sociodemographic segmentation of travelers based on age, gender, socioeconomic level, place of residence, or work.

Thanks to national coverage and the representativeness of our data sample, Mobility Insights offers both geographic and temporal aggregations, adapting to the real needs of our clients.

  • Smart Steps: Understanding mobility

OUR EXPERTS

OUR VALUE PROPOSITION

Our service

At Telefónica Tech, we combine Big Data, Artificial Intelligence, and Internet of Things to offer a comprehensive solution that provides precise mobility insights through the generation of origin-destination matrices. Our ability to analyze customer data alongside IoT, Open Data, and our own mobility data allows us to identify behavioral patterns with high representativeness at the national level, reducing data collection times.

What does it allow?

Mobility Insights has a wide range of features:

Journey analysis: based on origin and destination matrices and journey times.
Socio-demographic segmentation: analysis by sex, age, volume, socio-economic level, purchasing power and digitisation.
Means of transport used on each route: this can tell you whether the journey has been made by road, train or plane. For journeys covering more than 50 km.
Reason for journey: home-based, work-based or neither home nor work-based.
Mobility patterns: identifying the recurrence of routes taken by passengers in a given area.

BENEFITS FOR YOUR ORGANISATION

Route and transportation optimization

Improve route planning and management by connecting high-mobility areas without public transportation and optimizing transportation for specific events, ensuring efficient and effective mobility.

Market share and profitability assessment

Design of mobility plans and more targeted communications based on real demand. Quantify and assess the market share and profitability of a route. Enable the planning and organization of public transportation in large cities.

Mobility analysis and planning

Provides a detailed view of travel and sociodemographic patterns, enabling the design of urban mobility plans and targeted communications based on real demand.

Real data and dynamic monitoring

Utilize anonymized mobile network data for real-time analysis, allowing for comparison of current and past results, identification of improvements, and the definition of effective action plans.

OUR DIFFERENTIAL VALUE

  • OUR DIFFERENTIAL VALUE 1

    Anonymized, extrapolated, and aggregated data from the mobile network, ensuring user privacy.

  • OUR DIFFERENTIAL VALUE 2

    24/7 data collection with national coverage allows us to gain precise insights into mobility. Using AI techniques, we conduct both past mobility analysis and future predictions.

  • OUR DIFFERENTIAL VALUE 3

    Thanks to the sample size and its national-level representativeness, along with historical data, we can carry out customized studies based on different geographic and temporal aggregations.

Success Stories

Go to Success Stories

Verified solution with the AENOR Eco Smart seal

  • Learn about the environmental benefits of this solution
    The Insights Mobility solution enables organizations to optimize energy use and lower CO2 emissions thanks to the insights extracted that allow them to plan infrastructures and the transportation of passengers and goods.
    We verify with Blockchain the Eco Smart seal of the Insights Mobility solution, which allows you to check its environmental benefits at the time of AENOR certification.
    See Blockchain certificate
    AENOR Eco Smart seal

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