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Mobility Marketing

Audience profiling for more effective outdoor and digital advertising campaigns

Mobility Marketing is a solution designed to help our clients better understand audience profiles and behaviors

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Targeted at the advertising sector, this product enables more effective targeting of Out Of Home (OOH) advertising and digital campaigns. By combining data from Telefónica’s customer network with business activity, Mobility Marketing offers detailed insights into audience volume and profiles in specific areas.

This allows media owners to monetize their assets and enables agencies and advertisers to segment their target audience based on key characteristics.

This solution is designed for companies and public administrations of all sizes and sectors, including retail, financial services, media, tourism and leisure, and the public sector.

Its flexibility and precision make it an essential tool for optimizing commercial presence and maximizing the impact of advertising campaigns.

OUR VALUE PROPOSITION

Our service

At Telefónica Tech, we combine Big Data, Artificial Intelligence, and Internet of Things to offer a comprehensive solution that improves the effectiveness of your advertising campaigns through audience profiling. Our ability to analyze customer data alongside Internet of Things, Open Data, and mobility data allows us to extract precise behavior patterns, processed on our platform using proprietary algorithms.

What does it allow?

User volume and predictive analysis of the frequency and recurrence of established routes, to run intelligent campaigns aimed at the right person at the right time.
Mobility patterns of the target populations.
Trend prediction to connect with the audience and create campaigns tailored to consumer needs, defining clear strategies and goals.
Detailed analysis of the commercial area.

BENEFITS FOR YOUR ORGANISATION

An unparalleled sample

Leveraging the multitude of devices and the vast amount of information they generate, this solution provides a more significant sample than any other data source.

Profiling by location

Analyze in detail the audience profiles exposed to a medium or specific region, answering who makes up the audience in each location.

Audience acquisition

Define your target audience and understand its distribution in time and space, identifying the optimal place and time to capture your audience.

High impact

Understand how audiences vary by season and how their behaviors change at different times of the year.

OUR DIFFERENTIAL VALUE

Data extraction and anonymization from the mobile network ensure privacy and accuracy.
The application of mathematical models generates profiles and behavior patterns based on data from our mobile network.
Generation of reports tailored to your needs, including the audience profile in an area of influence, frequent locations of a specific target, interest classification, and demographic information.