The project has made it possible to explore the behaviour of the resort's users, the skier profile, patterns of ski pass purchase, age, origin and frequency of use of the ski lifts and the total time spent at the ski resort. The incorporation of Big Data analytics is a key element in boosting the performance of any business person.

Highlights of the success story

Predicting user behaviour

Anticipate what user behaviour will be like, so that personalised recommendations can be made that can greatly improve the user experience.

Innovation

Identify new features that the Sierra Nevada could incorporate as a service, for example, to see in real time the occupancy of all the slopes or the queue waiting at the different ski lifts, or to generate personalised recommendations for each user according to their profile.

Pattern identification

To identify patterns of use of the different ski lifts of the ski resort, thus providing an in-depth knowledge of the user profile and the use of the slopes of the Sierra Nevada.