Tourism trends report in Spain during summer 2025 with Smart Steps

At Telefónica Tech, we have published a new edition of the Summer 2025 Tourism Mobility Report in Spain, developed using data from our Smart Steps platform. The analysis, covering the period from June to September, highlights the evolution of travel patterns among both domestic and international tourists and confirms the sector’s sustained growth trend.

Smart Steps, our solution based on Big Data and Artificial Intelligence, transforms anonymized mobility data into strategic insights that help better understand tourist flows, anticipate demand, and promote more balanced and sustainable tourism.

This year’s results show a general increase in mobility, with an extended summer season that strengthens Spain’s position as one of the world’s most popular tourist destinations.

📊 Download the full 2025 summer tourism report in Spain with Smart Steps to explore key mobility patterns, visitor profiles, and destination trends. 👇