Thanks to the analysis of anonymous mobility data, municipalities have access to accurate information about visitor profiles and behaviour. This allows them to make informed strategic decisions, adapt quickly to changes in tourist demand and plan campaigns or events more effectively.

Municipalities can implement improvements in services, infrastructure, or tourist activities by better understanding the needs and behaviours of tourists. This not only improves the visitor experience, but also contributes to the economic revitalisation of the area, boosting local commerce, hospitality, and employment.

Towns can design personalised actions to attract new visitor profiles, improve existing tourism offerings and better manage available resources by gaining greater insight into the origins, flows and habits of tourists. This leads to greater efficiency and smarter use of public or private budgets.

Regular delivery of information, together with detailed analysis files and an interactive visualiser, allows municipalities to constantly monitor the evolution of tourism. This combination facilitates both in-depth studies and agile and intuitive interpretation, ensuring that even non-technical users can understand and leverage the data to design more effective strategies.