Hybrid Cloud
Cyber Security & NaaS
AI & Data
IoT & Connectivity
Business Applications
Intelligent Workplace
Consulting & Professional Services
Small Medium Enterprise
Health and Social Care
Industry
Retail
Tourism and Leisure
Transport & Logistics
Energy & UtilitiesThe project consists of resolving the two barriers that the company has detected within its Marketing department, which are a lack of a common language that would enable more efficient decision-making and the current complexity when it comes to controlling the customer journey in the different scenarios that the company manages. To achieve this, Telefónica Tech has acted as a hinge, through the strategic Consultancy and Advanced Analytics service, making it possible, by extracting the value of Mahou San Miguel's data, to resolve the lack of uniformity in the languages and to predict which strategies will be most effective in achieving its business objectives.
We tell you about the project
Highlights of the success story
Language unification
Unify the language used throughout the marketing department.
Strategy prediction
Know the real digital impact of the brand in its countries and levels.
Knowledge of brand impact
Predicting effective strategies to achieve business objectives.
