[Spanish only] Tourism Intelligence System: data that drives smarter decisions

It’s not about making just any decision. It’s about using your data to make the smartest decision. Irene Guerra, Business Expert at Telefónica Tech, and Elena Díaz, Project Manager at Smart Steps, know this firsthand.

In this episode of the B2B Sales Podcast, both experts take us behind the scenes of the Tourism Intelligence System, a platform that is already transforming the way organizations plan, adapt, and optimize their strategies in the tourism sector.

Telefónica Tech’s Tourism Intelligence System is much more than a data dashboard — it’s a modular solution that integrates diverse sources such as mobility data, banking transactions, and social media. Its goal is clear: to provide a comprehensive, real-time snapshot of tourist behavior, from movement flows to consumption patterns.

Thanks to this platform, public administrations and private companies can answer key questions like: What is the visitor profile? Where do they come from? How much do they spend? What are their interests? More importantly, they can turn these answers into actionable decisions that enhance destination competitiveness, improve promotional campaigns, or adjust resources based on seasonality.

🎧 Listen to the full episode here