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Energy & UtilitiesWe have transformed Europe's flagship Movistar store. The new Espacio Movistar combines technology, entertainment, and a century of history in a 2,800 m² space, with two floors connected to the Espacio Fundación Telefónica. Among the solutions developed, the Immersive Cube stands out. It is a structure of five LED screens with surround sound and aromas that offer a unique sensory experience. The Fourth Façade is a 23-meter-long LED screen that uses generative AI to display dynamic and relevant data. We have implemented a mobile sales system that allows visitors to self-manage their visit and live a phygital experience that goes beyond the limits of traditional retail. We also implemented the Visitor Funnel, a comprehensive solution that combines insights from video analytics with outdoor mobility data, to offer a complete view of the visitor's journey and profile to adapt the space to the specific needs of each customer.
We tell you about the project
Highlights of the success story
An innovative space
The space hosts technology, entertainment, and culture. It is ideal for events, exhibitions and interactions that immerse visitors in an innovative environment and connect them to relevant data and information that can be viewed from inside or outside the space.
Adapted user experience
Combining video analytics with mobility data allows to understand the flow and profile of visitors, customizing the experience according to the needs and preferences of the audience, ensuring they live a memorable experience.
A unique experience
The phygital experience allows visitors to enjoy seamless, self-managed and personalized interaction, combining the best of the physical and digital worlds and pushing the boundaries of traditional stores.
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