We have transformed Europe's flagship Movistar store. The new Espacio Movistar combines technology, entertainment, and a century of history in a 2,800 m² space, with two floors connected to the Espacio Fundación Telefónica. Among the solutions developed, the Immersive Cube stands out. It is a structure of five LED screens with surround sound and aromas that offer a unique sensory experience. The Fourth Façade is a 23-meter-long LED screen that uses generative AI to display dynamic and relevant data. We have implemented a mobile sales system that allows visitors to self-manage their visit and live a phygital experience that goes beyond the limits of traditional retail. We also implemented the Visitor Funnel, a comprehensive solution that combines insights from video analytics with outdoor mobility data, to offer a complete view of the visitor's journey and profile to adapt the space to the specific needs of each customer.