Phygital retail: physical-digital integration

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Phygital Store

Offer the same experience to your customers wherever they purchase, digitally or physically

The Phygital shop unites the physical world with the digital world

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The Phygital store allows to unite the physical world with the digital world, in such a way that it connects the stock and information of everything that happens in the physical store with the e-commerce, acting as one.

You can start a purchase in the store and finish it at home and vice versa. No matter where you are, you will have the same shopping experience. A seamless experience for customers is offered thanks to this connection. The store assistant becomes a relevant figure and the analytics obtained are combined. The entire shopping process becomes digital, regardless of location, with the physical store being an extension of e-commerce.

OUR EXPERTS

#ProudToBeTech

"In the age of phygital, where the physical and digital worlds converge, retail is finding its ultimate transformation. The goal is to offer a seamless and consistent experience, allowing consumers to enjoy the same shopping experience regardless of their location (physical or online)."

Mariano Banzo Martínez

Product Manager, Telefónica Tech

Our value proposition

Our solution

The solution has 3 main modules: the module of functionalities applied to the customer, the module of functionalities applied to the in-store assistant and the analytics module. Each of these modules will enable different use cases according to the needs and experience to be offered.

What does it allow?

Start the purchase in the mobile APP and finish it in the store: This solution will enable your customers to start the purchase in the mobile APP or web and finish it in the store, covering the customer's needs in real -time.
Create personalized offers: You can generate personalized offers based on the customer's purchase history and interest by knowing their behavior and buying habits in e-commerce. When customers arrive at the store and identify themselves, this will allow you to generate greater engagement with your customers.

BENEFITS FOR YOUR COMPANY

Real Omnichannel

The solution allows you to offer the same shopping experience in your e-commerce and physical store. You can start the process anywhere and finish it both in the store and on the web.

Combined analytics

We sensor your store to gain insight into everything that happens in it. This data is combined with e-commerce data to offer a complete overview of what is happening in your physical and digital stores.

Efficiency and restocking improvements

You can count on more efficient restocking models by having the stock connected between the physical store and the e-commerce, buying based on demand.

Customized experience

You will be able to offer personalized offers and recommendations based on purchase history to both your web and in-store customers.

Capture online opportunities in your physical store

you will be able to direct a physical purchase to the online world to finalize the purchase and not miss out on the opportunity.

OUR DIFERENTIAL VALUE

Our Phygital Store platform learns from customer preferences and behaviors to provide personalized and optimized experiences.
We integrate our solution with the client’s sales APP, ensuring smooth management and improving the interaction between the customer and the business.