Indoor insights: smart indoor analytics

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Indoor Insights

Understand your customers' behaviour and improve your space

Greater knowledge of your business and your customers

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Indoor Insights is a solution that provides you with detailed information about the flow and behavior of customers in your spaces. Your operational processes and sales will improve as you enhance your knowledge of your business and your customers.

Thanks to the use of various IoT technologies (WiFi, video, etc.), Big Data, and Artificial Intelligence, Indoor Insights is able to calculate business indicators that can be key in your decision making.

Indicators such as attraction rate of your establishments (passersby vs. visitors), average length of stay within the establishment, loyalty percentage (repeat visitors vs. new ones), the conversion rate to an area or point of interest, what type of customer profile accesses a certain area or buys more, or if the most visited products are the best sellers and even the gender, age, or other socio-demographic data of your customers depending on the technologies and sensors used.

OUR EXPERTS

#ProudToBeTech

"In a connected world like the one we live in, there is so much data that it is difficult to know how to analyze it, process it, and present it in a simple way in business. Thanks to the Indoor insights solution, we help customers make strategic decisions that improve their business results."

Elena Gómez-Cambronero

Product Manager, Telefónica Tech

Our value proposition

Our solution

Our value proposition merges all data sources and provides aggregated analytics, enriching the space analytics with the profiling and outdoor mobility insights provided by the Smart Steps platform. In this way, we can communicate with the profile of potential customers of the business in order to subsequently carry out different marketing and/or advertising actions.

What does it allow you to do?

HW agnostic: The solution is offered in a hardware agnostic way, allowing us to use one hardware or another depending on the specific requirements of each customer.
Simple and intuitive dashboard: The dashboards show all relevant KPIs for the organization, in a useful and simple way.
Responsive environment: It is part of a complete ecosystem of solutions all supported by a single platform.

BENEFITS FOR YOUR COMPANY

Improved operational efficiency and cost reductions

Knowledge of the behaviour of visitors to the space allows you to organise the staff required to attend to them, adjusting the cost of the resources in accordance with the flow of visitors and other specific business needs, such as stock management, by properly sizing the space to offer the best client experience and preventing, for example, unnecessary queues for clients.

Surface space optimization

Understanding how the different areas of the space work allows you to get the most out of the available sales area. You can make the best use of the areas with the greatest impact by eliminating shady areas or by placing marketing campaigns in the most appropriate place.

Improved knowledge of end customers

The company will be able to create databases of end customers and analyze them, thanks to the information collected from the various methods of accessing the portal.

Increased customer satisfaction and loyalty

The information collected allows to adapt the product-mix and trade marketing campaigns carried out in the store according to the profile of the customers and the design of the space to improve the customer experience and enhance the brand image. It also makes it possible to adapt the music or promotional content of the store according to the number and profile of customers in real-time.

Increase in the conversion rate

Determine which is the potential customer profile with the highest conversion capacity. Identify the actions that cause the greatest increase in sales, measure the impact in visits of the different promotional campaigns launched, direct the attention of employees towards those customer profiles with the highest conversion rate. Compare the performance between the different physical points of sale, thus facilitating the decision making process.

A more adapted service and commercial proposal

Knowing the profile of the visitor/customer allows for a better customization of the space to meet their particular preferences and needs.

OUR DIFERENTIAL VALUE

We offer a comprehensive solution for retail that integrates connectivity, hardware, and applications, eliminating the complexity of combining solutions from different vendors.
We enable understanding the visitor’s profile and behavior to make decisions that enhance the customer experience and directly impact sales.