Espacio Movistar receives over 630,000 visits in its first year

Espacio Movistar recently celebrated its first anniversary as a space where technology, entertainment, and people come together. At Telefónica Tech, we have helped transform the iconic building on Gran Vía 28 with Smart Spaces solutions that create immersive, interactive, and personalized experiences. These include video analytics, mobile sales systems, a generative AI-powered immersive cube, and visitor journey analysis to optimize engagement.

Over 630,000 visitors have explored Espacio Movistar in its inaugural year, establishing it as a leading space for innovation in central Madrid. The venue hosted more than 580 events and guided tours, and 125 tech workshops, many designed to make technology more accessible to young people and families. The space has also featured immersive experiences tied to popular content and served as a stage for sports broadcasts, premieres, and cultural events.

At Telefónica Tech, we will continue contributing through our next-generation digital technologies and capabilities to ensure that Espacio Movistar remains an open, dynamic environment where innovation is lived, understood, and shared. We drive accessible and educational tech experiences that inspire future generations and support inclusive digital development.

■ Please, note that this press release is available in Spanish only.