Dynamic marketing for retail with IoT data

Smart Spaces solutions and services

Digital Signage

Make your premises smart by broadcasting contents in keeping with the context and the location of the screen

Our solution allows you to operate your own private communication channel to broadcast the contents you want to have in your spaces

You’ll thus be able to turn your premises into smart ones, offering real-time information suited to the profile or context of the users, and enhancing your brand image, and providing information on your products and servicies.

It’s a modular solution, and each of its modules coordinates with the others through open interfaces, in such a way that it’s a perfectly scalable solution for the efficient support of thousands of devices.

OUR EXPERTS

#ProudToBeTech

"This solution allow you to program campaigns and messages efficiently and send them to your circuit of screens, maximizing the impact of the content. In addition, thanks to the integration with other Telefónica Tech products, we can provide our platform with actionability, making it react to events that are happening."

Mariano Banzo Martínez

Product Manager, Telefónica Tech

Our value proposition

Our solution

The tool is fully proprietary and self-developed, allowing total control of both its maintenance and development. We’re the only integral supplier with our own technological platform that’s capable of offering a 360º solution to make the communication of your space smart and efficient.

What does it allow?

Capture the attention of people passing
through your spaces.
Increase the presence of your brand in the space.
Display information on the location, products or services.
Provide clear and accurate information.
Promote related products or services (cross-selling).
Offer useful information on the spaces e.g. their capacity.
Provide your employees with relevant process information.
Integrate external data sources and update the information automatically.
Tailor the contents to the audience in real time or on the basis of rules.
Integrate the building’s systems to display information such as shifts.

BENEFITS FOR YOUR COMPANY

Cost savings

Removes the costs of traditional media (paper) and simplifies the process of updating the contents by allowing them to be changed as many times as you wish at no additional cost and in an autonomous and immediate manner.It’s also a service designed for efficient fleet management, as it can be administered by an in-house team or a service fully managed by Telefónica Tech.

Improved experience in spaces

It provides the end users with the information they require or a moment of entertainment as they wait and it promotes your offers at the moment of the purchase by helping with recommendations or inspiration. Helps to reduce the feeling of having to wait, ultimately making the time spent in the space more pleasant.

Client loyalty

The dynamic contents have a major impact on the public, increasing the attention that the end clients pay to them and enhancing the brand image.

Optimisation of the company’s campaigns

Dynamic Marketing allows you to manage communication in the physical space in a much more flexible and dynamic way according to specific objectives. It also enables you to unify the brand communication throughout the network of spaces.

An increase in sales by improving the products’ visibility

Aligns Dynamic Marketing with the sales strategy to guide the clients’ purchases at any given time. Capitalise on the hot spots in the space and promote cross-buying and upselling.

OUR DIFERENTIAL VALUE

We have developed a 100% proprietary platform by Telefónica Tech that integrates the necessary technological solutions for our clients.
We act as a comprehensive provider, offering a 360-degree solution to transform space communications into smart and efficient systems.
Our teams bring experience and technical expertise to ensure high-quality, tailored solutions for every need.