Simplify app protection: How Telefónica Tech WAD secures your business

September 10, 2024

Business apps are under attack as bad actors look to damage revenue and reputations. However, organisations still struggle to secure their digital services from a new wave of threats.

Today’s businesses need streamlined solutions that break down application silos, reduce the burden on in-house resources, and keep pace with sophisticated cyber threats.

With Telefónica Tech’s Web Application Defense (WAD), you can consolidate app and API protection into a single managed service—for unmatched security, simplicity, and savings.

New application complexities

Application environments look vastly different today. Whether in the data centre, across multiple clouds, or at the Edge, modern apps are distributed across a myriad of locations and are under a constant state of change. Yet, businesses often lack the resources they need to manage and secure their growing app footprints.

Proper protection requires adequate talent, domain expertise, and dedicated time for each bespoke environment. It also requires the ability to flex with business needs as new services are rapidly spun up in the cloud or repatriated back on premises. Failing to keep pace also comes with consequences and can result in security half measures, areas of exposure, or worse, whole applications left behind.

Proper protection requires talent, expertise, and dedicated time.

Existing tools fall short

Maintaining a strong security posture has become increasingly challenging. Businesses need effective solutions that handle all their security needs, regardless of where apps live. However, existing tooling leaves a lot to be desired.

Perimeter defences that work well in the data centre don’t scale in the cloud, cloud-native tools aren’t applicable outside proprietary environments, and niche point products introduce critical gaps and blind spots. Even for the most security-mature organisations, this disparate approach can tax IT teams, create inconsistent security standards across environments, and threaten app protections and compliance with industry standards.

Increasing risk profiles

Bad actors are constantly innovating, employing advanced tactics to compromise critical apps and data. Despite significant investment, most defences are still too static or slow to remain effective, making them no match for sophisticated threats that quickly retool to bypass existing security measures.

This makes it increasingly harder for businesses to defend against new waves of stealthy, automated, and AI-driven cyberattacks. Safeguarding apps from modern day exploits requires comprehensive and consistent security that mitigates the next generation of threats, today and tomorrow.

This also includes securing growing API layers, which are a central component of modern app architectures and have become leading targets for cyber exploits.

Protecting applications from contemporary exploits demands a thorough and uniform security approach that addresses both current and future threats.

Introducing Telefónica Tech WAD

A better way to protect apps and data is here—and you don’t have to do it alone. Web Application Defense (WAD) from Telefónica Tech is a managed Web App and API Protection (WAAP) service that’s purposefully designed to simplify security, mitigate attacks, and guarantee the availability and performance of critical online services.

Part of our NextDefense portfolio of services, and powered by F5 technologies, WAD enables organisations of every size to consolidate security across distributed apps, APIs and environments.

With policy-based configurations, scalable web application firewall (WAF), AI-powered behavioural analysis, and API security built-in, WAD is proven to safeguard businesses from OWASP Top 10, DDoS, malicious bots, and zero-day attacks.

And because it’s all driven from a modern SaaS platform and backed by our Telefónica Tech’s 24x7 SOC network, WAD offers reliable defences that don’t add to your tech stack or consume in-house resources —no dedicated expertise, hardware, or code changes required.

Now you can confidently secure workloads, close critical gaps, and easily scale security to meet current and future application needs.

✅ Ready to reduce standardise your app protections with a single managed service provider?Download the infographic to learn more or Contact us →

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