David Salazar

David Salazar

Global Cloud Product Manager

Since a young age, I discovered two great passions that have shaped my life: sports and technology. Both taught me fundamental values like discipline, perseverance, and teamwork, but it was technology that ultimately won me over. Today, I’m fortunate to work in a field I’m passionate about, at the best possible place to do so — and that has allowed me to build a fulfilling and rewarding personal and professional life (😄 and yes, there’s still room for more).

My academic background has played a key role along the way. I studied Computer Science with a focus on software development, followed by a Diploma in Business Studies, and later completed a Master’s degree in Business Administration (MBA). Over the years, I’ve also earned several professional certifications that have helped me stay up to date in a fast-moving field.

Outside of work, I’m lucky to share life with my wife — who, with endless patience, puts up with my sometimes oversized dedication to my job — and with our two children, a boy and a girl, who are my greatest source of energy. Balancing everything isn’t easy, but I always try to give back to my family as much as I can. I also seem to have the knack (or the luck) of always finding the bright side in every situation, so we can make the most of it — and most importantly, enjoy it together with a smile 🌞.

Cloud
Core Cloud services: the foundation of innovation
Cloud Computing has transformed the way organisations develop, deploy and scale their applications. At the heart of this transformation lie the core Cloud services: compute, storage, networking, databases, security and identity, and management tools. This set of foundational capabilities enables businesses to operate in an agile, scalable and secure manner. These services not only underpin the modern digital infrastructure, but also power advancements in areas such as application modernisation and Artificial Intelligence (AI). Core Cloud services drive digital innovation, modernise applications, and enable AI with scalable and secure solutions. Cloud scalability It’s widely recognised that the main advantage of the Cloud is its ability to scale on demand, freeing organisations from the operational burden of managing physical infrastructure, or even their own data centres. This shift allows companies to focus on innovation and accelerate the development of modern solutions. There's no need to purchase or maintain hardware; resources can be provisioned in minutes, adapting in real time to changing demands, reducing costs, and improving time-to-market. Cloud Computing has transformed the way organisations develop, deploy and scale their applications. This flexible and automated environment is essential for application modernisation. Migrating to architectures based on microservices, containers or serverless functions enables modular software development, easier maintenance, independent scalability, and faster deployment. These approaches depend on a solid foundation of Cloud services to function effectively. AI powered by core Cloud services Cloud has been the driving force behind the widespread adoption of AI. Cloud platforms offer pre-trained AI services, such as image recognition, natural language processing or chatbots, enabling organisations to embed advanced capabilities into their applications without having to develop them from scratch. They also provide advanced tools for training and deploying custom models. These tools benefit from the elastic compute power, massive data storage and automated orchestration capabilities that only the Cloud can offer. Cloud technology has been the key enabler for the mass adoption of AI. Without these core services, it would be impossible to modernise applications toward microservices, containers or serverless architectures. Similarly, AI adoption relies on flexible access to large volumes of data, powerful compute resources and managed tools, all provided by the Cloud’s foundational infrastructure. The strategic value of core Cloud services Despite their importance, core services are often the unsung heroes. They’ve become so reliable and abstracted that they're frequently taken for granted, while attention shifts to more visible technologies like AI. This disconnect can lead to poorly optimised or insecure architectures when the foundations aren’t well understood or managed. The biggest advantage of the Cloud is its ability to scale on demand and relieve organisations of managing physical infrastructure. This is where Cloud architects and engineers play a crucial role. These are the true enablers who, with deep knowledge of core services, design robust, secure and efficient solutions. Their work ensures that technical decisions not only address current needs but also support future growth and innovation. They are the ones who turn Cloud potential into scalable, real-world impact. ■ By prioritising core services and relying on experts like Telefónica Tech, businesses can ensure efficient, sustainable and future-ready solutions, building intelligently in the digital era. Cloud 6 common mistakes when quoting for a Cloud project October 19, 2023
July 10, 2025