Sergio García Molina

Digital transformation involves the reinvention of business models, internal processes and the relationship between companies and their customers, suppliers and employees. Microsoft is a technology leader in the development of cloud software for business applications, and Telefónica Tech is a benchmark in providing professional services related to next-generation digital technologies. So, together we play a key role in helping companies adapt to an increasingly competitive environment with customized solutions built with Microsoft Business Applications. What is Microsoft Business Applications? Microsoft Business Applications is a suite designed to improve and simplify business, commercial and operational processes, reducing costs, increasing productivity, improving quality and streamlining decision making. The suite consists of: Microsoft Dynamics 365, which is used to manage customer relationships (CRM) and manage business processes (ERP). It is a modular solution of intelligent business applications that combines immediate impact with the flexibility to grow rapidly without limits. Microsoft Power Platform, which provides tools for employees to create their own solutions with little or no coding. This platform simplifies the creation of solutions in a very short time. It is also modular and its main components are: Power Apps: Allows users without programming skills to create customized applications to automate processes and analyze data. Power Automate: Simplifies repetitive tasks and connects different systems. Copilot Studio: Allows building 'copilots' based on business scenarios, facilitating customer and employee interaction as needed. Power BI: Offers tools to visualize and analyze disaggregated data from various sources. Evolve faster, and without the need for programming experts to do it. All Microsoft applications already have the ability to integrate Gen AI components, which in Microsoft's case is called Copilot. The benefits of this capability exponentially enhance the benefits of savings in time and resources to perform a multitude of tasks in the company, especially repetitive ones. In addition, as we mentioned in our article on Business Applications, Microsoft Business Applications can be integrated with existing systems without having to give up the investments already made, facilitating the collection of valuable information for the business and enabling faster, data-driven decision-making. Microsoft solution helps break down silos between departments. As we have also seen, the adoption of these new tools and applications presents challenges that companies must overcome. These challenges include process evaluation, proper platform configuration, integration with existing systems and change management. Telefónica Tech is committed to helping companies address and overcome these obstacles with a proposal designed to ensure the success of their digitization projects. Our proposition with Microsoft Business Applications Our commitment to Microsoft is materialized in the fact that we are one of the few partners in Spain that has all the designations of Microsoft AI Cloud Partner Program. We are also part of the exclusive “Inner Circle” group in Business Applications, which brings together the best partners in professional services worldwide. We provide services with our own resources, experienced and multidisciplinary professionals (pre-sales consultants, architects, functional consultants, technicians and programmers, scrum masters...) to support and respond to our customers in all the stages in which they may need us: Assessment and planning: We conduct a comprehensive diagnosis of the company's needs and objectives in order to design an appropriate implementation strategy. Consulting and training: We provide expert guidance and specialized training to employees to ensure effective adoption of the new tools. Configuration and deployment: We configure and implement technology solutions efficiently, ensuring their integration with existing systems. Ongoing support: We provide ongoing technical assistance and maintenance to resolve any issues and optimize application performance. In addition, We support companies in their digital transformation process, with the aim of improving the accuracy and speed of their operations and customer relationships. This is achieved through the use of automation and AI, along with the interpretation and generation of natural language, facilitating its use and assisting in decision making. As technology integrators, we are specialized in sectors: understanding the business and the problems of the companies in each sector, developing specific use cases and always working under the premise that business comes first and then technology. Conclusion At Telefónica Tech we firmly believes in the transformative power of technology applied in a strategic and customized way. Our alliance with Microsoft and our specialized focus on Business Applications allow us to offer innovative solutions that optimize the internal processes of companies of any size and sector and enhance their ability to adapt to their needs and the needs of their customers. We help businesses achieve their goals more efficiently and effectively by adopting tools built on Microsoft Business Applications, contributing to their success and growth. Business Applications enable organizations to adopt technology according to their needs to improve business results. ■ If you would like to find out more about our Microsoft Business Applications services, please contact us. You will receive a solution tailored to your needs.