We enhance El Guajiro’s tobacco traceability with a comprehensive solution powered by IoT and AI

We have implemented a comprehensive traceability solution at Tabacos El Guajiro’s production plant in Santa Cruz de Tenerife. With this project, we help the tobacco company track and control every product unit during the packaging phase, improving operational efficiency and ensuring compliance with European regulations.

Our solution integrates labeling and laser marking systems with the Osapiens software, hosted in the cloud and powered by Internet of Things (IoT) and Artificial Intelligence (AI) technologies. This setup enables real-time data collection and individual serial number generation for each tobacco pack, allowing full traceability throughout the process.

This technological development aligns with the European Tobacco Products Directive, which mandates secure unique identifiers and movement tracking from the manufacturer to the final operator before retail. Our solution adds transparency to the entire supply chain, while also ensuring product authenticity and quality.

Through our company Geprom, we at Telefónica Tech support Tabacos El Guajiro in strengthening its international market position, driving its commitment to innovation and industrial digitalisation.