We empower with cutting-edge technology the new Espacio Movistar

At Telefónica Tech we have contributed to the transformation of our iconic building on Gran Vía in Madrid by providing digital technologies for the new Espacio Movistar, an innovative technology and entertainment center.

Among the solutions we have deployed from Telefónica Tech is the Immersive Cube, a structure composed of five four-meter LED screens with surround sound and scents that offer a unique sensory experience. Additionally, the Fourth Facade, a 23-meter-long and four-meter-high LED screen, uses generative AI to display dynamic and relevant data.

Espacio Movistar also includes the largest Movistar store in Spain. Here we have implemented a mobile sales system that allows visitors to manage their experience autonomously. Our video analytics technology, which complies with privacy standards and GDPR, enables us to analyze visitor behavior and adapt the space to their needs.

At Telefónica Tech we consolidate our leading position in technological solutions by integrating innovation, entertainment and culture into the heart of Madrid through this new Espacio Movistar.