Expert Insights: Generative AI, personalization and innovation to optimize your business

Generative Artificial Intelligence is revolutionizing the way we create and perceive the world. It not only optimizes processes but also enhances human capabilities, freeing up time and resources for people to focus on more creative and strategic tasks. Through automation and personalization, this technology enables businesses and professionals to make more informed and accurate decisions, fostering innovation and opening up new opportunities for growth and collaboration.

At Telefónica Tech, we have been working on Artificial Intelligence for years, and we are now focusing on Generative AI solutions to transform entire sectors.

🔹 Discover our value proposition in this video with our expert Fernando Benito Hernández, Data Scientist at Telefónica Tech 👇