We analyse mobility patterns at Bad Bunny’s concerts using Smart Steps

Madrid hosted two of the most eagerly awaited concerts of the year on 30 and 31 May, featuring Bad Bunny. These events gathered thousands of attendees and had a significant impact on mobility in the city.

The data reveals the significant impact the concerts had on mobility patterns in Madrid, with a substantial increase in visitors and the arrival of attendees from multiple provinces across Spain and also abroad.

This study was made possible by Smart Steps, Telefónica’s mobility analytics solution based on aggregated and anonymised data. The tool enables us to understand how people move and obtain strategic insights to optimise event planning and decision-making.

Download this infographic and find out how Smart Steps helps to understand the behaviour of thousands of people.