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Telefónica Tech has contributed to the transformation of the iconic Telefónica building in Gran Vía 28, providing Smart Spaces solutions for the new Espacio Movistar, an innovative technology and entertainment center.
Telefonica Tech's solutions include the Immersive Cube, a structure composed of five LED screens with surround sound and scents that offer a unique sensory experience. And the Fourth Facade, which is a 23-meter long LED screen that uses generative AI to display dynamic and relevant data.
The Espacio Movistar also includes the largest and most iconic Movistar store in Spain. We have implemented a mobile sales system that allows visitors to self-manage their visit and have a “phygital” experience that goes beyond the limits of traditional retail. And last but not least, the Visitors Funnel, a comprehensive solution that combines the insights obtained from video analytics with our mobility data, adapting the space to the specific needs of each customer.
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