Smart Steps, Telefónica Tech’s platform for crowd mobility analysis

Telefónica Tech presents Smart Steps, the platform that transforms anonymized data from millions of mobile lines into insights on crowd mobility. Using Artificial Intelligence and Big Data, public administrations and businesses can analyze movement and behavior patterns, optimizing business and planning decisions.

Smart Steps is applied in sectors such as retail, tourism, transportation, and energy, helping to personalize marketing campaigns, design infrastructures, and improve the efficiency of public services. With anonymized data processed in large volumes, this solution provides deep insights into trends while always respecting user privacy.