At Telefónica Tech, we are proud to collaborate with Movistar Team, the only Spanish cycling team in the UCI World Tour. Thanks to our Sports Analytics technology, we analyze millions of data points generated by cyclists during training and competitions, helping to enhance their performance. We apply IoT, Big Data, and Machine Learning to optimize strategy and plan training sessions.
Recently, we replicated this experience in an exclusive ride with Perico Delgado through the Sierra de Madrid, where 20 clients had the opportunity to experience firsthand how technology boosts performance in professional cycling.
◾ Please note that this video is currently only available in Spanish.