We analyze the mobility of Swifties attending Taylor Swift's concerts in Madrid

The report Mobility analysis of Taylor Swift's concerts presents the results of the mobility study we conducted using Telefónica Tech's Smart Steps platform. Smart Steps utilizes anonymized and aggregated mobile phone user data for crowd mobility analysis.

The study aims to understand the impact, profile, and behavior of Swifties, Taylor Swift's fans, who attended the American singer's concerts on May 29 and 30, 2024, at Santiago Bernabéu Stadium in Madrid, as part of her world tour, The Eras Tour.

Smart Steps data shows approximately 137,000 visitors were recorded in the stadium area during the two concert days. The concerts attracted both national and international audiences who enjoyed an audiovisual spectacle along with the artist's closeness and charisma.

✅ If you want to know more, please download the full Mobility Analysis of Taylor Swift's Concerts using the "Download" option below. You will find information about the origin, destination, profile or length of stay of fans of one of today's most influential and successful singers.

Photo: Paolo Villanueva on Flickr.