We celebrated the Technology & Sound Fest 2025 together with Google Cloud

We lived a unique experience in Madrid last week on the occasion of the Technology & Sound Fest, an exclusive event organized by Telefónica Tech together with Google Cloud and Altostratus, part of Telefónica Tech.

Held at Finca Astilbe, the meeting brought together leaders of the technology sector and key customers in an evening where innovation and music went hand in hand. It was a different format, in the spirit of a summer festival, which combined high-value content, networking, and live performances.

We addressed key topics such as generative AI, cloud, cyber security, data and digital sovereignty under the slogan “Technology that inspires, connections that sound”. All from a practical, close perspective and with real examples that showed how these technologies are already transforming businesses.

The speakers were:

• Eduardo Ariste, General Manager of Business at Telefónica
• Isaac Hernández, Country Manager Iberia at Google Cloud
• María Jesús Almazor, COO at Telefónica Tech
• Elena Gil, Director of Artificial Intelligence and Data at Telefónica Tech
• Alberto Sempere, Global Director of Services, Innovation and Partnerships at Telefónica Tech
• Juan Campillo, Director of Cybersecurity Products and Services at Telefónica Tech
• Ana Cruz Ortí, Lead Security Strategist at Google Cloud
• Javier Martínez, Director of Engineering at Google Cloud
• Lorena Poza, Head of Communication, Marketing and Sustainability at Bizum
• Héctor Sánchez Montenegro, National Technology Officer Iberia at Google
• Eduardo Arcones, CTO at Newry

To close the day up, we welcomed the summer with live music by Third Floor and DJ Wally Lopez, in a unique atmosphere where technology and celebration came together to the rhythm of the music.

We would like to thank all the attendees and collaborators who joined us, reaffirming our commitment to innovation, creativity, and technology that transforms the present of organizations.