We sponsored AWS Summit Madrid 2025

The 10th edition of the AWS Summit was held on June 11 at Ifema, Madrid, a free event that brought together industry leaders and experts to share knowledge, collaborate and resolve doubts with AWS specialists.

Together with Altostratus, part of Telefónica Tech, we participated in this event as platinum sponsors. We had our own booth and organized a session entitled “Generative Code: Enabling AI with culture and vision”.

We talked about the latest advances in generative AI and its practical implementation in organizations. We analyzed the most common challenges when starting this transformation and how to overcome them with the right culture and vision. In addition, we shared the experience of our customer Inerco, who explained the approach needed to move forward in this technological evolution.

Participating in the talk were:

• Rosany Silva, Head of Cloud Business Management at Telefónica Tech.
• José Luis Cerrada, CTO at Altostratus, part of Telefónica Tech
• Alberto Viroulet, AWS commercial director at Altostratus, part of Telefónica Tech
• José Antonio Peregrín Fernández, Head of Innovation at Inerco

We were also present at the AWS Exec Leaders forum, moderated by Andrés Bordoy, Sales Director at AWS. Among the participants were prominent voices in the sector, such as María Muñoz, from Telefónica Tech; José A. González; Head of IT & Data Analytics at Mapfre; and Nera González Romero, Director of Innovation, Development and AI at Prosegur AVOS. The debate focused on the challenges and learnings around the transformation towards data-driven organizations.”

Thanks to all the attendees and collaborators who joined us, thereby reaffirming our commitment to innovation and digital transformation.