Telefónica Tech sponsored the "Journey to Generative AI" event

Telefónica Tech was present at the “Journey to Generative AI” event, co-organized by AWS and Cloudera.

During the event, which took place on January 28th in Madrid, the opportunities and challenges of generative artificial intelligence in the business environment were explored. The importance of integrating data from enterprises and their customers into generative AI solutions was also highlighted. Cloud experts and industry leaders shared their insights on how organizations can leverage this technology to improve customer experience and drive business growth. Likewise, best practices for executives to successfully integrate generative AI into their operations were discussed.

We had two participations on the agenda in this regard:

• Innovation showcase: where Vidal Martínez Gil, Senior Business Development Manager at Telefónica Tech and Javier Feixas, Cloud Sales Specialist at Cloudera were present.
• Navigating the Generative AI Landscape, a talk that was attended by Vidal Martínez Gil, Senior Business Development Manager at Telefónica Tech; Tiziano Curci, Team Manager Data & AI Partner Business Development EMEA at AWS; Juan Carlos Sánchez de la Fuente, Regional VP Iberia Spain & Portugal at Cloudera.

During the sessions, they discussed in depth the expected advances of generative AI in the short and medium term, as well as its potential impact on enterprises. Attendees had the opportunity to learn from real examples of AI innovation, in addition to gaining a clearer vision on how to start their own journey towards digital transformation with this emerging technology