The Power of AI & Data: turning the extraordinary into reality

At Telefónica Tech, we see Artificial Intelligence and data as powerful drivers of transformation, capable of reshaping entire industries. From healthcare, where they help accelerate diagnoses and personalize treatments, to industry, where they optimize processes, ensure quality, and anticipate failures before they occur. They also enable cities to better manage mobility and energy, help retailers forecast demand and personalize experiences, and support banks in strengthening fraud prevention and improving customer service.

In this video, we show how we apply the value of these technologies firsthand, using Generative AI to create every audiovisual element: images, voice-over, and music. This real-world case illustrates how AI & Data capabilities are also transforming the way we create content—accelerating processes, expanding creative possibilities, and allowing our teams to focus on delivering strategic value. In doing so, we demonstrate not only what technology can do for our customers, but also how it enhances the way we communicate and innovate.