Google and Yahoo! set a deadline to meet the upcoming email authentication requirements. Are you prepared?

Google and Yahoo! have recently announced that starting February 2024, they will require email authentication to send messages to their platforms. This indicates that they are taking significant steps to prevent email spam and scams.

These security requirements will apply to accounts that send large volumes of emails per day. These accounts will need to implement the DMARC authentication protocol, among other measures.

Failure to meet the new requirements will significantly impact the delivery capability of legitimate messages to clients with Gmail and Yahoo accounts.

More measures to reduce malicious email, spam, and graymail

Specifically, Google has announced that starting in February 2024, Gmail will require email authentication when sending messages to Gmail accounts. If your company sends more than 5,000 email messages per day to Gmail accounts as a bulk receiver, you will have to meet even more requirements. Additionally, you will need a DMARC policy, ensure SPF and DKIM alignment, and provide recipients with a one-click unsubscribe option.

Yahoo! is implementing similar requirements. The company recently announced that it will require strong email authentication implementation starting from early 2024. This measure aims to curb malicious messages and reduce unhelpful emails (spam and graymail) that clog users' inboxes.

Activate the upcoming email requirements with Telefónica Tech

For organizations, these requirements are just the beginning. When February arrives, companies that have not adopted email authentication will not have the assurance that their emails reach clients' and recipients' inboxes.

Until now, few companies required individuals and organizations to authenticate their emails when communicating with them. However, this practice will become more common and necessary in the immediate future.

At Telefónica Tech, we can assist you with our Clean Email Enterprise service. This is a managed service that provides advanced email protection against identity spoofing and facilitates the implementation of Google and Yahoo! requirements, including activating of:

• DMARC: Domain-based Message Authentication, Reporting, and Conformance helps protect against phishing and spoofing. It allows senders to specify authentication policies and receive reports on message delivery.
• SPF: Sender Policy Framework allows senders to specify which servers are authorized to send emails on behalf of their domain. It prevents unwanted email and phishing by verifying sender authenticity.
• DKIM: DomainKeys Identified Mail allows senders to digitally sign email messages. It ensures that messages have not been altered during transit and verifies sender authenticity.

🔵 You can find more information about our Clean Email Enterprise service here.