How Security Edge allows you to take advantage of Generative AI without risk

One of the great challenges for today's businesses is how to take advantage of the opportunities of generative AI applications, while ensuring that their use does not pose a risk to the organization.

Generative AI offers numerous advantages, such as automating creative tasks, generating content at scale, and improving decision making through advanced analytics. These capabilities can increase employee productivity, reduce costs, and open up new opportunities for innovation.

However, their risks include the leakage of sensitive data, the generation of erroneous or harmful content, as well as potential financial, legal, reputational and/or regulatory repercussions.

It is essential that companies strike a balance between the use of artificial intelligence and the implementation of security and regulatory measures to reduce the associated risks.

What is the impact of Generative AI?

• Generative AI has the potential to increase productivity by up to 40%, helping employees automate routine tasks and freeing up time for more strategic and creative approaches.
• Generative AI can speed up work in areas such as content creation, software development, and customer service, allowing employees to focus on higher-value tasks.
• The rapid deployment of generative AI in businesses introduces significant cyber security risks. If not properly managed, these models can create new vulnerabilities, exposing sensitive data or systems to malicious actors.
• Businesses could lose up to 20% of their annual revenue if they do not properly manage the risks associated with AI. This figure varies by industry and the scale of the technology implementation.

How to address the problem?

Security Edge, powered by Palo Alto Networks, has the AI Access Security module, a solution designed to address this problem. It provides real-time visibility into the use of generative AI applications and who is using them, as well as offering the ability to establish robust access controls to these applications.

It also provides comprehensive data protection, facilitates management of the security posture of AI usage, and enables security controls to be enforced for both authorized and unauthorized AI applications.

Our value proposition

Security Edge, with AI Access Security, facilitates the secure use of generative AI applications in enterprises by providing:

• Real-time visibility into AI usage, visualizing which AI applications are being used and by whom. Provides complete visibility through an up-to-date dictionary of more than 500 Generative AI applications and more than 60 attributes, enabling accurate discovery and monitoring of these applications, their usage and level of risk.
• Access control functionality, blocking of unauthorized applications, cyber security policy enforcement and threat protection.

⚠️ Organizations should implement access management policies that limit the use of Generative AI applications based on users, location, risk, devices and/or business reasons. To do this, they must assess the risks of authorized and unauthorized applications.

Cyber security teams can improve their risk posture with comprehensive visibility, control, and protection for all AI applications, authorized and unauthorized.

• Total data protection: Scans and protects sensitive information, including secrets and shared intellectual property. The solution combines security management and data protection within a native SASE cloud architecture, offering robust controls for both data in motion and data at rest.
  
  
  • Protection from the Generative AI application to the user: AI Access Security blocks any malicious responses generated by the Generative AI application, inappropriate responses and indirect prompt injections to protect users and critical business assets.
  • Protection from users to the Generative AI application: Organizations must prevent users from inserting sensitive data into Generative AI applications; it is necessary to monitor and control the types of data that are shared with these applications and thus mitigate the risks of accidental (or intentional) data leaks by workers.

Main benefits

• Provides visibility to discover high-risk Generative AI applications, identify anomalous activity, view access rights and prevent security incidents in real time.
• Reduces costs, effort, and complexity to quickly and securely adopt Generative AI applications by organizations.
• Provides robust data protection that ensures regulatory compliance and integrates with organizations' existing data security and SaaS solutions, maximizing investments and lowering long-term maintenance costs.
• Contributes to employee Cyber Security awareness and enables data protection compliance audits and verifications for Generative AI applications.

Conclusion

Keeping up with the latest threats is a complex challenge and requires a significant investment of time. Organizations must act faster and smarter than attackers.

Security Edge with AI Access Security provides real-time, in-line threat detection and automation, leveraging Palo Alto Networks' AI platform, Precision AI™. This solution protects organizations and ensures that all employees can safely embrace generative AI applications.

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