From perplexity to Perplexity: the benefits of integrating the tool into your day to day

February 3, 2026

In a working environment where information overload, lack of time and the need to make fast decisions are part of everyday life, Perplexity Enterprise Pro stands out as a strategic ally to transform how we access knowledge. This tool brings together real time search, access to advanced AI models and direct querying of the organisation’s internal knowledge, delivering useful and actionable answers in a matter of seconds. All of this without compromising data security or privacy.

In practice, this means moving from perplexity, in the human sense of not knowing where to start or which source to consult, to Perplexity: a paradigm shift that many organisations are already embracing. And for good reason: this tool redefines the way we search for, analyse and present information.

What is Perplexity Enterprise Pro?

It is an AI powered conversational search platform that enables accurate, fast, source cited answers to complex or specialised queries. By combining natural language capabilities with web searches and internal documents, it acts as an intelligent copilot for professionals who need access to reliable, actionable knowledge.

An intelligent copilot that turns complex questions into clear, reliable, and actionable answers.

Key benefits for your day to day

Instant answers with verified sources: there is no longer any need to open dozens of tabs or rely on unreliable sites. Perplexity synthesises information and links to the sources so you can dive deeper into what you need.
Productivity multiplied: prepare reports, explore new market trends or resolve technical questions in minutes instead of hours.
Enterprise grade security and privacy: the Enterprise Pro version provides isolated, secure environments with access control, data protection and traceability, meeting GDPR and the most demanding corporate standards.
Simple to use with no learning curve: if you know how to ask, you know how to use Perplexity. Natural language, clear answers and accessibility for all levels.
Access to internal and external knowledge: query internal documents, policies, FAQs or regulations alongside verified web results. One search, double reach.

Technology, knowledge, and guidance to make better decisions.

Real and everyday use cases

Perplexity Enterprise Pro has become a cross functional tool for many teams, adding value to everyday tasks that until now required time and effort. Some real use cases include:

In human resources, it enables instant answers to frequently asked questions about internal policies, remote working or benefits, improving the employee experience.
In the legal field, it supports quick searches for regulatory references, case law or regulatory frameworks, speeding up analysis and reporting.
Product and innovation teams use it to analyse competitors, explore features and identify emerging trends.
In finance, it acts as a copilot for comparing KPIs, consulting benchmarks and understanding the economic context.
In marketing, it enables the creation of draft campaigns, speeches and strategic content based on up to date data and verified sources.

One single tool, direct impact across all teams.

A shared value proposition

At Telefónica Tech, we are integrating Perplexity Enterprise Pro as part of our workplace tool ecosystem. This solution empowers teams and fosters a culture of knowledge based decision making, rather than intuition.

In addition, through our expert support in consultancy, deployment and adoption, we help each organisation get the most out of it from day one, aligning the use of AI with business objectives and real use cases.

■ We believe the future of work lies in having intelligent allies that help us navigate complexity with clarity. And Perplexity is one of them.

We are already running a pilot with selected customers, taking the first step towards a new model of intelligent productivity.

Are you in? →