[Spanish only] Artificial intelligence for everyone: when non-technical teams begin transforming their day-to-day

The adoption of artificial intelligence is no longer limited to technical teams. More and more departments —from marketing and sales to human resources or finance— are integrating AI-powered tools to streamline tasks, make better decisions, and improve efficiency. This technological democratization is opening a new chapter for organizations, driving a cross-functional transformation that reaches every professional profile.

In this episode, we speak with two experts who are experiencing this shift first-hand:

• Elena Gil Lizasoain, Artificial Intelligence & Data Director – Telefónica Tech
• Víctor Manuel Gómez, Co-founder and CEO – 4Geeks Academy Spain

Together, we explore how non-technical teams are beginning to work with AI without writing a single line of code, thanks to accessible tools that help automate tasks, generate content, analyze data, or enhance internal processes. It’s a revolution that is redefining professional skills and reshaping the role technology plays across every business area.

During the conversation, we dive into key topics such as:

• The democratization of AI and how it is reaching every department.
• The importance of fostering an AI adoption culture, where training and guidance are essential.
• Practical tools already being used by marketing, sales, HR, and finance teams.
• The new capabilities professionals will need in the coming years —and how to start preparing for them.

This is an essential conversation for understanding how AI is transforming the way we work, and why every area of an organization can —and should— be part of this shift.

🎧 Listen to the upcoming episode here: