Charlamos sobre las claves del éxito en la digitalización industrial

This edition of the Telefónica B2B Sales podcast explores how to approach a digital transformation project from a strategic and human perspective, beyond technology. Our colleagues from Geprom, part of Telefónica Tech, José María Riera and Borja Rubio, will discuss how to design projects that truly generate value and facilitate change management in companies.

Drawing on Borja's experience in consulting with companies in different sectors, such as food, shipbuilding, automotive and chemicals, he explains the importance of taking a step back, analysing internal processes and defining clear objectives before implementing technological solutions. He highlights how interdepartmental coordination, end-user involvement and the definition of a roadmap tailored to each company are key to success.

He also emphasises the role of the technology partner, an agnostic companion focused on the real needs of the company and not on selling specific products. According to Borja, consulting is like packing your suitcase before a trip, analysing the current situation, defining the destination and guiding the company step by step towards a sustainable and effective digital transformation.

Thanks to this experience, Telefónica Tech helps companies tackle their digital transformation projects with confidence, aligning people, processes and technology, and ensuring that each step generates real and lasting value for our customers.