Digital transformation at Grupo Ubesol: innovation with the focus on people

This episode of the Telefónica B2B Sales Podcast explores digital transformation with our customer Grupo Ubesol, an industry leader in the personal and home care sector.

Mauro Cardona, IT and Digital Transformation Director at Grupo Ubesol, and our colleague Christian Méndez, Industry 4.0 Consultant at Geprom, part of Telefónica Tech, discuss how the company has evolved towards a connected, data-driven industry with a focus on people.

Together, they analyse the challenges of cultural change, the role of technological leadership, agnostic project management and the trends that will shape the industrial future, such as IT/OT convergence and AI.

They also share key lessons on the importance of having specialised teams, the difference between digitalising and transforming processes, and how to choose strategic partners that bring real value to the business.

Grupo Ubesol has consolidated its position as a data-driven company committed to automation and innovation to improve efficiency, traceability, and competitiveness.