Telefónica Tech is very proud to be an official partner of Movistar Team, the only Spanish UCI World Tour cycling team. Several years ago we started a Sports Analytics project for the team, in which we helped to improve the sports performance of the cyclists by analysing the data they generated while they were cycling. We were then able to provide them with valuable information to help them perform at their best in every race. We replicated this model in an exclusive ride for 20 clients with Perico Delgado in the Sierra de Madrid.