At Telefónica Tech, we support the digital transformation of football clubs, turning stadiums and sports cities into generators of audiences and data. Using technologies like 5G, IoT, and AI & Data, we build digital twins based on BIM methodology, where every element integrates seamlessly.

Our strategy includes creating smart, sustainable, and connected stadiums while optimizing sports performance. Additionally, we analyze fan behavior on non-match days, identifying new opportunities to maximize the use of facilities. We are helping clubs reinvent themselves toward a fully integrated digital experience.

🔹Carmen Alonso, Head of Financial Services, Leisure & Education at Telefónica Tech, explains it to us in this video 👇

◾ Please note that this video is currently only available in Spanish.