Business Intelligence (BI)

What is Business Intelligence?

Business Intelligence, or BI, refers to the set of processes, methodologies, and tools that enable organisations to transform data into actionable information for decision-making. It is based on collecting, integrating, and analysing data from multiple internal and external sources.

Why is it important for businesses?

Because it provides a clear, real-time view of the business, helping organisations identify trends, optimise resources, and anticipate market changes. With Business Intelligence, companies can improve efficiency, design more accurate strategies, and deliver a better customer experience.

How is it applied in practice?

Business Intelligence systems are used across areas such as sales, marketing, finance, and logistics. Common examples include interactive dashboards that monitor KPIs, customer behaviour analysis to personalise offers, or demand forecasting in supply chains.