How DRP (Digital Risk Protection) solutions protect your business from cyberthreats
Digital transformation has long since gone from futuristic news headlines to reality. In today's business ecosystem, the digitization of operations is essential in practically all organizations because of the benefits it brings: extending their reach to a greater number of customers, improving satisfaction, optimizing processes, reducing costs... Not only for the companies themselves, but also for their customers, employees, and suppliers. However, the convenience and efficiency of moving on this digital plane brings with it other less desirable consequences, such as the exponential increase in digital assets and, above all, their exposure to digital risks. In this context, the Digital Risk Protection concept (commonly known as DRP) is particularly relevant, helping companies to know and protect their digital assets without the need for in-depth technical expertise. But, what are digital risks and why are they important? Let's start from the beginning: what are digital risks? We can define them as the potential damage or negative impact resulting from the increasing reliance on digital tools. Companies are already used to facing traditional risks such as physical hazards (fires, natural disasters, accidents) or disruptions in their supply chain. These risks are tangible; have a localized impact (e.g., a fire in an office or a demonstration at the entrance of a warehouse); and are well known, allowing procedures (physical security measures, safety protocols, disaster recovery plans) to be put in place and insurance to mitigate them. In contrast, digital risks are of a changing nature, as technologies are constantly developing; they can affect a company's operations, reputation and customers around the world; because of their complexity, insurance does not always cover the financial or reputational consequences (although this is also something that is advancing by leaps and bounds); mitigation requires specialized measures, such as regular software updates, removal of fraudulent content or content that should not be accessible from the Internet, employee awareness, intrusion detection systems or incident response plans. Companies must be able to effectively manage both traditional and digital risks to ensure resilience and continuity, but because of their characteristics, they require different approaches and expertise. Prevention is better than cure This could be the motto of any Digital Risk Protection service, as its main purpose is to act as a shield to protect a company's digital footprint against digital risks. These digital risks can cover a wide range of threats, as for example: Data leaks: the exposure of sensitive information can occur deliberately (exfiltration following a ransomware attack, hacktivist attack, insider) or fortuitously (carelessness, security breaches). In any case, data leaks they are a real headache and expose companies to major financial and reputational problems. Brand abuse: the unauthorized use of a company's brand, logo, or any other element of intellectual property for the purpose of carrying out scams targeting its customers or suppliers through impersonation on social networks, websites, emails, or other media, which can have an impact on brand image and corporate reputation. Cyberattacks: deliberate attempts to compromise the security of systems, gain unauthorized access, steal confidential data, disrupt operations or other malicious purposes, through malware, phishing, or attacks to exploit vulnerabilities. As we can see from these examples, threats can in turn have an impact at various levels: Financial: IBM's annual report on the cost of a data leak already puts it at an average of $4.45 million, representing a 15% increase over the last three years. But this is not the only example of financial impact: the loss of funds due to fraudulent transactions; the payment of fines for non-compliance with regulations or penalties for non-compliance with commitments; the reduction of business due to the paralysis of activity; the payment of ransom to regain access to data after a ransomware attack or the purchase of exfiltrated data, which, although not recommended practices, can occur in times of desperation. Legal: Regulatory pressure is increasing, with significant penalties for non-compliance. The Marriott hotel chain was affected by a data leak that resulted in a £99 million penalty by the UK authorities. Operational: systems downtime or loss of access to data can result in a disruption of a company's normal business. A clear example was the cyber-attack suffered by Colonial Pipeline, which paralyzed its operations for six days and caused widespread fuel shortages in the southeastern United States. Reputational: In general, security incidents have a negative impact on the perception of a company, sometimes resulting in a loss of trust from partners or customers and increased scrutiny from regulatory bodies. They can also affect the market value of listed companies, as in the case of SolarWinds, whose shares lost more than 20% of their value in the week following the revelation of the attack. How a Digital Risk Protection service Works Having a clear picture of the level of impact that digital risks can have, it is important to have a Digital Risk Protection service to help us manage them properly. We will help you identify the characteristics you should look for in order to find out which service is best for you: Asset identification: as we mentioned at the beginning of the post, the exponential increase of assets sometimes makes it difficult for a company to have a map of its digital footprint. Therefore, the first point of a good DRP service should be the ability to make a survey of these assets. Monitoring: based on this inventory of assets, all sources are then monitored for mentions or content related to these assets that could pose a threat to the company. At this point, the important thing is to have a wide range of sources that is always kept up to date, since, due to the nature of cybercriminal activity, the sources are very changeable. Alerts: when suspicious activity or content is detected, it is crucial to inform the customer so that he can take appropriate action. To this end, real-time alerts are generated with all available contextual information and indications on actions to be taken. Response: finally, it is vital that the service has a specialized team and response capabilities to mitigate the impact of threats. And, above all, all of these points must be made on an ongoing basis. How a DRP service can help you We could list several benefits, but we will simply highlight a few of the main ones: Identify security gaps: it is difficult to protect what we do not know. Identifying exposed assets helps minimize successful attacks by reducing the attack surface. Protect brand and online reputation: continuous monitoring of channels related to your industry or where your company has a presence can help prevent and identify threats that damage your company's reputation. Mitigate cyberattacks: the findings of a PRA service can inform other teams to take appropriate measures and block access to systems or resources that may be vulnerable, thus avoiding security incidents. Reduce costs: in addition to avoiding the financial consequences we have seen above, having an outsourced service allows us to save on hiring profiles for which there is a lot of demand and little supply. Comply with regulatory requirements: one of the main assets of companies is information (about their business, their customers, their suppliers...). A DRP service helps to protect this information and continuously monitors to identify potential risks that affect regulatory compliance. Improve security posture and resilience: ultimately, all actions performed by a DRP service are aimed at protecting digital assets and information, which strengthens the security posture and improves the resilience of enterprises. And how can Telefónica Tech help you? Fortunately, you don't need to have the capabilities in-house or advanced technical expertise to properly manage digital risks. You simply need to have a trusted partner with an offer tailored to your level of maturity and your requirements. Telefónica Tech has the professionals and experience to be your trusted partner. Within our NextDefense service portfolio, our Digital Risk Protection service meets the characteristics we have discussed in this post: we help you identify your assets, we have access to a wide range of sources (internal, open web, deep and dark web, proprietary thanks to our partners’ ecosystem) that we monitor continuously, our team of analysts detects those issues that may negatively affect your business, analyzes them both manually and with the help of advanced AI and ML techniques, contextualizes them and we report to you only those that may pose a threat to you, reducing the noise and allowing you to focus your resources where they matter. and finally, our specialized fraud prevention team works on mitigating and removing the threats that affect you. In this way, we cover end-to-end digital risks with a service that adapts to your needs and has a predictable and flexible cost model that scales with your business. 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