• Sports Sports

    Sports and technology: the winning duo driving performance, experience and sports management

Technologies such as IoT, Big Data, Artificial Intelligence, Cyber Security, Cloud and 5G present the sports sector with the challenge of adapting to a new way of training, competing and connecting.

These technologies are reshaping athlete performance and competition strategies, the digitalization of facilities and sports equipment, and the way fans engage and experience sports broadcasts.

Athletes and coaching staff must turn millions of data points into real-time strategic decisions, while still tailoring performance to each individual. Sports venues, including stadiums themselves, face the challenge of integrating hyperconnected, secure, and sustainable infrastructures, while clubs must manage a fan base that is increasingly digital and demanding.

Delivering immersive, personalized and secure experiences at events and in broadcasts is no longer just an opportunity — it is an urgent challenge to remain relevant in the new era of smart sports.

OUR VALUE PROPOSITION

Telefónica Tech is driving change in the sports sector with customized solutions for clubs, athletes, and organizers, ranging from advanced data analysis and injury prevention to immersive experiences, stadium digitization and smart management platforms.

Data-Powered Solutions

We provide valuable insights into the analysis of sporting events through our Smart Steps platform, combining telco data with external sources to enhance strategic decision-making.

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Sports Analytics

We support training planning and the development of analytical tools that provide additional insights into athlete and team performance during competition, thanks to advanced data analysis and the latest advances in Sports Science, Big Data, Artificial Intelligence, and Machine Learning.

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Generative AI

We are revolutionizing sports through Generative AI, which enables the creation of tactical simulations, personalized strategies, and automated content for fans. This enhances predictive analysis and improves decision-making for coaches and technical staff.

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Cyber Security & NaaS

We protect the sports sector against fraud, data breaches, and cyberattacks across stadiums, clubs, and digital platforms. We enable our clients to operate with confidence by safeguarding sensitive information and delivering secure experiences for fans, athletes, and staff.

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Smart Spaces

We transform stadiums and sports venues into secure, efficient, and connected environments through advanced solutions based on IoT, Big Data, and AI — enhancing operations and user experience.

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Private Mobile Networks

We offer private mobile networks that enable sports stadiums to ensure secure, stable, and high-capacity connectivity, even during peak attendance. This facilitates operational management, enhances the fan experience, and enables advanced services such as IoT, analytics, and real-time video.

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Business Applications

We help optimize sports management through business applications by centralizing data on members, ticketing, marketing, and finance. This improves decision-making, automates processes, and enables more personalized relationships with fans and sponsors.

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Hybrid Cloud

We drive real-time data processing, reduced latency, and greater efficiency through Cloud and Edge Computing. Their application in the sports sector enables advanced analytics, immersive experiences, and more agile, secure, and scalable operations both inside and outside the stadium.

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