Technologies such as IoT, Big Data, Artificial Intelligence, Cyber Security, Cloud and 5G present the sports sector with the challenge of adapting to a new way of training, competing and connecting.
These technologies are reshaping athlete performance and competition strategies, the digitalization of facilities and sports equipment, and the way fans engage and experience sports broadcasts.
Athletes and coaching staff must turn millions of data points into real-time strategic decisions, while still tailoring performance to each individual. Sports venues, including stadiums themselves, face the challenge of integrating hyperconnected, secure, and sustainable infrastructures, while clubs must manage a fan base that is increasingly digital and demanding.
Delivering immersive, personalized and secure experiences at events and in broadcasts is no longer just an opportunity — it is an urgent challenge to remain relevant in the new era of smart sports.