Madrid is IoT
Madrid has positioned itself as one of the Smart cities of reference thanks to the use of connected devices to manage the fight against pollution, lighting, traffic, parking of vehicles or public safety.
Retail media in-store: how dynamic marketing drives revenue at the point of sale
Retail media is becoming a new revenue stream for retailers, driven by dynamic marketing in physical stores. Discover how to monetise in-store screens, leverage first-party data, influence shoppers at the point of purchase and measure direct sales impact through audience-based strategies and advanced technology.
April 13, 2026
How to monitor and control remote machinery and infrastructure with IoT Asset Control
Learn about our comprehensive and complete end-to-end solution for monitoring fixed assets deployed in the field such as ATMs, coffee machines, industrial refrigerators and coolers, vending machines, amusement machines or gas installations.
April 6, 2026
Ambient IoT and AI: the fusion enabling intelligent environments
The convergence of Ambient IoT and Artificial Intelligence has the potential to transform cities, industries, and homes into intelligent and sustainable ecosystems. It delves into real-world applications in smart cities, supply chains, and industry, powered by self-sufficient sensors using energy harvesting. Key standards like NB-IoT and UWB are discussed, along with major challenges in interoperability, Cyber Security, and scalability that will shape its future adoption.
March 26, 2026
📊 We’re driving the creation of multi-sector Data Spaces with a new federated platform that enables information to be shared securely and traceably, whilst maintaining data sovereignty.
MAY 7, 2026
🏃♂️ We took part in the Lexus Corporate Run 2026 Downtown Miami: Bayfront Park, an event that brings together over 17,000 professionals and around 700 companies in a blend of sport and networking.
MAY 6, 2026
🤖 VAUDE automates order management in partnership with BE-terna, #PartOfTelefónicaTech, using an AI agent based on Dynamics 365, Power Platform and Azure AI.
MAY 7, 2026