Mobility analysis of the San Silvestre Vallecana race with Smart Steps

At Telefónica Tech, we analyzed mobility during the 60th edition of the 2024 San Silvestre Vallecana, which gathered over 40,000 runners across its "Popular Race" and "International" categories. Thanks to our Smart Steps platform, based on anonymized and aggregated data from millions of mobile lines, we gained key insights into the behavior of runners and visitors.

Some key highlights:

• At the start of the Popular Race (Calle Concha Espina), the number of visitors tripled (x3.5) during the starting time window (16:00h-19:00h) compared to the previous period.
• At the finish line (Calle Candilejas), there was a fourfold increase in visitors during the first two hours after the start, stabilizing towards the evening.
• The International Race at the Vallecas Stadium showed a 35% higher attendance between 21:00h-00:00h compared to the initial period (14:00h-16:00h).
• The event attracted 26.92% more runners and visitors than in 2023, with a 58% growth in international attendees.

Benefits of Smart Steps

Our tool provides detailed, real-time analysis, optimizing transportation planning, resource management, and user segmentation. This not only benefits companies but also public administrations, enhancing decision-making efficiency at large-scale events.