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We tell you about the project

The project consists of assisting in the commercial expansion strategy of the Benjamin a Padaria bakery chain in Brazil. The company needed to know the flow of people and the purchasing power of potential customers in some regions of the country where they were aiming to open their new shops. Telefónica Tech has collaborated with the Benjamin A Padaria chain to apply the Stores Insights solution and obtain more relevant insights with which to make better decisions about where to open new sales outlets.

Highlights of the success story

Public awareness

Knowledge of the flow of people in each area in different time slots: how many people passed in front of the shop, and how many of those entered the bakery.

Strategic decisions

Identification of the most suitable areas to open the shops in the strategic expansion plan

Knowledge of the conversion rate

Knowledge of the sales conversion rate in relation to the attractiveness of shop window displays

Discover the technologies that have helped make this project possible

Success Stories