Building on its long-standing partnership with BE-terna, VAUDE has been running its operations on BE-terna Fashion, the industry solution based on Microsoft Dynamics 365 Finance & Operations. To further reduce manual effort in internal sales, particularly in processing incoming order emails, a focused pilot project was launched to automate these repetitive, time-consuming tasks using an AI agent.

Within 12 weeks, the solution was designed, developed, and implemented. The agent analyzes incoming emails, extracts relevant order data, and prepares orders and backorder lists directly in the system. A human-in-the-loop approach ensures transparency and control, as employees review and approve the agent’s proposals before execution.

The result is a significant reduction in manual workload, faster processing of customer requests, and more time for internal sales teams to focus on customer interaction and value-adding activities.

Case study highlights

71% of orders automatically entered into the ERP system

71% of incoming orders are automatically identified and correctly created in the ERP system by the AI agent, significantly reducing manual data entry and accelerating order processing.

Automatic routing of requests requiring manual handling

Requests that the AI agent cannot or is not allowed to process are automatically identified and forwarded to employees for further handling.

More time for customer interaction and consulting

By automating repetitive tasks, employees gain more time to focus on customer interaction, consulting, and building stronger customer relationships.

Backorder inquiries handled fully automatically

Backorder list requests are fully handled by the AI agent, from email analysis to response preparation, reducing manual effort and speeding up customer communication.

Significant reduction of manual effort in internal sales

The AI agent takes over time-consuming administrative tasks such as processing emails and entering orders, significantly reducing manual workload in internal sales.

What they say about us

    “Even with the approval step in place, the AI agent provides us with significant relief: instead of having to process every email manually, our colleagues receive a fully prepared proposal that they simply need to approve with a single click. Humans remain in control, while the agent takes over the time-consuming work.”

    Daniel Köhler, IT Manager at VAUDE Sport GmbH & Co. KG